Advertisement always plays an important role in marketing no matter what kind of marketing it is whether offline or online.Advertisement helps in increasing the brand awareness of a business and increasing sales.Today most of the big giants like Amazon, Apple also use these advertisement platforms to thrive in their sales.
It is imperative to use the advertisements platforms like Google Adwords and Facebook Ads if you want to become successful in the online world.
It requires a lot of expert knowledge to operate on these platforms because things work differently online.It is very difficult to hand over PPC projects to untrusted sources and newbies if they are not aware of the drills required to run the campaign.
Google Adwords and Facebook Ads are the two important online advertisement platforms.They both work on a pay per click model. The purpose of both tools is to increase brand awareness and reach.
Google Adwords target the specific and definitive keywords so that they appear on the top of the Search Engine Result Page.
While Facebook ads display ads on the basis of the targeted demographics and social feeds.
Google displays a wide variety of ads like display ads, video ads, carousel Ads, collection ads as per the requirements of the advertisers.
The type of Ad that you want to run can be managed on Google Adwords.
On the other hand, Facebook Ads only display call-only ads, text ads and shopping ads that can be managed on Facebook Ads manager.
Cost Per Click is the bidding amount that you pay for a single click on your adsThe average CPC of the Google Adwords is approx $2.72.CPC does not remain equal throughout the campaign, it fluctuates according to the competition level of a particular keyword.While the average CPC of facebook Ads is approx $1.72.In Facebook, CPC depends on the quality of ads and the targeted audience.
Conversion rate is the percentage of visitors to the website who completes your desired goal like making a purchase, subscribing etc.The conversion rates on Facebook are much higher than that of Google Adwords.
Budget plays a very important role in any advertising campaign because if your budget is not sufficient then you may end up messing up your campaign.If you have a limited budget then you should definitely go for Facebook Ads. You can start running ads on Facebook with a minimum of $5.While Google Adwords requires more budget as the working model depends on the Keyword bidding.
Both Facebook and Google Ads are great advertisement platforms. But the choice of deciding which platforms suits you completely depends on you.As there are many deciding factors like budget, type of business, a location, conversion etc.You can select the platform based on your requirements and needs.In the end, it is your campaign and only you can decide effectively which ad platform is perfect for you.